Huer Taps Swicy Trend With Chamoy Gummies
Cholula collaboration blends tropical fruit and chili heat in sour ring format

Huer Foods Inc. announced the launch of Huer Cholula Chamoy Tropical Ring Mix. The debut Cholula SKU features watermelon, pineapple and mango sour gummy rings finished with a dusting of Cholula Chamoy Seasoning - delivering a balance of sweet, tangy, fruity, chili-umami heat.
With Cholula Chamoy Tropical Ring Mix, Huer is doubling down on the cultural momentum behind "swicy" (sweet + spicy) flavors, which continues to accelerate across the snack, beverage and confection segments. Consumer demand for sweet-heat combinations is now outpacing broader candy category growth, fueled by Gen Z and Millennial shoppers seeking bolder, more globally inspired flavors.
The launch marks Huer's second major foray into the fast-growing swicy candy segment, following the success of Huer Frank's RedHot Spicy Gummy Bears.
Chamoy, known for its signature blend of tangy, salty, sweet and mildly spicy notes, pairs naturally with tropical fruit flavors. By combining Cholula's seasoning with chewy sour rings in watermelon, pineapple and mango, Huer delivers a layered flavor experience designed to hit multiple taste cues.
The Huer Cholula Chamoy Tropical Ring Mix is hitting Albertsons now, with expanded distribution planned later this year.
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