RTD Beverages Target Hormonal Wellness
The Cycle expands lineup with phase-specific formulations for perimenopause and menopause
The Cycle, a ready-to-drink beverage brand with phase-specific blends for every hormonal chapter, announced the launch of two new targeted drinks: Peri Comfort and Meno Comfort. Joining Pre-Period Comfort and Period Comfort, the lineup now includes four beverages designed for different hormonal stages. This marks a category-first approach to women’s health: one that recognizes hormonal wellness as an everyday need rather than a niche supplement solution. The beverages will roll out nationwide in Sprouts stores this spring.
While conversations around menstrual health have gained visibility in recent years, hormonal changes like perimenopause and menopause have historically received much less attention. For decades, hormonal pain and discomfort have been minimized, medicalized and hidden altogether. The Cycle’s new blends are designed to acknowledge these transitions as part of a continuous hormonal journey every woman goes through.
Peri Comfort blends the bright, tropical fruit taste of sea buckthorn with black cohosh, maca root, and nettle leaf, creating a lightly tart, herbal profile. These ingredients have been researched and traditionally used in relation to daily women’s wellness.
Meno Comfort offers a deeper herbal flavor with earthy notes. It features sage, hops flower, and lemon balm, botanicals with a long history in traditional women's wellness practices, used to support daily rhythm during the menopausal transition.
Each blend is built on The Cycle’s proprietary foundation of organic sea buckthorn juice, also known as Himalayan Holy Fruit, a natural source of Omega-7 fatty acids valued for women's wellness, especially during midlife transitions.
Unlike pills or powders, The Cycle delivers botanical ingredients in a non-sparkling, juice-based drink with no caffeine or added sugar, making it easy to turn into a daily ritual.
The suggested retail price is $4.50 per can or $18 for a four-pack. The drinks are also available through select wellness retailers including Anima Mundi, MUD\WTR, Happier Grocery and Interdependence Foods.
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