PHX Launches Dual-Function Hydration and Energy Drink Backed by Dave Portnoy
Blending electrolytes, green tea caffeine, and essential vitamins, the zero-sugar beverage debuts in six flavors
IMAGE COURTESY OF: PHX
PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.
PHX combines a multi-functional beverage blending of 700 mg of electrolytes and 200 mg of natural energy from green tea. It includes 100% daily value of eight essential vitamins, and its unique ingredient blend delivers a superior taste profile with zero sugar, the company notes.
PHX is produced by One 11 Brands, a new start-up incubator led by Founder and General Manager Daniel Blake, that is focused on innovation within the functional beverage sector. PHX is supported by entrepreneur and Barstool Sports founder Dave Portnoy, who will play an instrumental role in the brand’s growth and boost awareness and visibility.
PHX is a hydration energy drink developed to support an active, busy routine and help consumers rise up and overcome challenges and obstacles in their everyday lives, the company says. PHX delivers a hydration-packed performance boost along with 100% of key daily vitamins to support the immune system all in one beverage, it adds.
The launch will feature six flavors: Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange.
PHX initially launched in-store in New York, Massachusetts, and Ohio, and is now available nationwide.
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