Lesley Salmon, SVP, chief digital and information officer, Kellanova, shares insights into the company's technology strategy
February 15, 2024
In an era where innovation is the key to staying competitive, Kellanova's IT team is integrating our existing systems and embracing cutting-edge technologies to enhance our processes, improve customer experiences, and streamline operations. Here are five tech priorities we're doubling down on in 2024.
Kellanova executive discusses the critical nature of omni-commerce in the modern marketplace
December 1, 2023
Kellanova – previously Kellogg Company – vice president, omni and eCommerce, Manish Sharma recently discussed omni-commerce and why it is critical to today's shopper and the future of business.
Walmart partners directly with creators, providing tools and resources on a single convenient platform
November 14, 2022
Walmart is an early pioneer in the social commerce space and is always testing and learning in new channels, including shoppable livestreams, with the goal of better serving customers by meeting them when and how they want to shop.
Prepared Foods links retail consumer insights to innovation in a discussion with Barbara Connors, Vice President of Commercial Insights at 84.51˚, Cincinnati.
Q1 results finished less than 3% lower than a year ago as eGrocery continues to evolve
April 12, 2022
The Ship-to-Home segment experienced the largest sales contraction, plummeting over 30% in March compared to a year ago, from $2.1 billion to $1.4 billion. The decline was driven by a 13% reduction in the number of orders placed by Monthly Active Users combined with a 23% drop in the average order value.
The female-led natural food brand plans for innovation and e-commerce growth
February 3, 2022
Purely Elizabeth announced the closing of a $50M Series B financing round that will drive continued growth through product innovation, e-commerce, and investment in marketing
Nearly two-thirds of US adults agree that the pandemic has made them reevaluate their life priorities, according to Mintel research on American values. In food and drink, US adults say the pandemic caused the most change in where they eat, how they grocery shop and how they approach their diets.
New study highlights need for US grocers to improve online experiences, and growth opportunity for quick delivery brands
December 22, 2021
One of the main drivers for increasing online grocery shopping is personal safety; 35% of respondents cited safety as a key reason for choosing online over brick-and-mortar stores. However, convenience still dwarfs other drivers, with almost two thirds (59%) reporting this as the reason for choosing to shop online.
What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.
Euromonitor predicts the future of the retail environment
October 13, 2021
eCommerce drove 75% of the $3 trillion growth in global retail sales over the past decade, according to Euromonitor. This digital transformation is forcing retailers to redefine the use of traditional stores to enable immersive, personalized and optimized shopping environments.