Instant beverages are fortified with vitamins, adaptogens and MCTs
February 17, 2021
Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.
The mocha mushroom protein is a blend of grass-fed whey isolate, keto-friendly MCT oil and extra rich chocolate
February 10, 2021
Z Natural Foods introduced Mocha Mushroom Whey Protein, which can help grow biceps, fuel workouts, and repair sore muscles. The new whey protein contains ancient eastern mushrooms and a mocha flavor packed with antioxidants.
AIDP signs sales, distribution agreement for Functional Fungi organic mushroom nutraceuticals
January 13, 2021
AIDP, Inc. is pleased to announce an exclusive sales distribution agreement for Functional Fungi™ organic mushroom nutraceuticals. Functional Fungi offers a full line of certified organic, multi-patented mushroom powders produced in its US-based, large scale indoor growing, drying and manufacturing operation.
Superfood brand releases a coffee with Vitamin D, botanicals and functional mushrooms for a nourishing, next-level fueling experience
January 6, 2021
Laird Superfood, creator of assorted plant-based superfood products, announced the expansion of its product line with the launch of Boost Coffee - a coffee with Vitamin D. Beginning with Laird Superfood's medium roast coffee beans, functional extracts from Red Reishi and Maitake Mushrooms, Vitamin D from Agaricus Mushrooms, and Olive Leaf were added in to create the new Boost Coffee blend.
Zero-calorie soft drinks, shredded cheese, flavored potato chips and sauvignon blanc wine top Americans' grocery lists in 2020
December 17, 2020
In addition to the look back at the trending grocery purchases of 2020, Kroger unveiled its top seven food trend predictions for 2021, thoughtfully curated by its culinary experiences team and Our Brands product developers, chefs and innovators.
For the past few years, we’ve noted in these pages that digestive health, and the probiotic bacteria and prebiotic fibers and starches that support it, would continue to be the hottest trends in “better for you” food and beverage development.
When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.
While several factors have been driving interest in plant-based analogs of meat, poultry, seafood, and dairy, the phenomenal explosion in such options that the market is experiencing today came from a perfect convergence of two indispensable factors, technology and demand.