“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.
HUMM has been a pioneer in the low and zero-sugar kombucha and gut health beverage category. Today, it stands as one of the largest, fastest-growing, and most beloved brands in the space.
The new beverage provides families with an alternative that leads with probiotics to address health concerns
August 23, 2023
TIM TAM TUMMY aims to outshine juice boxes and other old school options by providing families with an alternative that leads with probiotics to address the functional health benefits parents care about most.
The Native Jun Brand introduced a fresh look, invoking light and a sense of adventure to the functional beverage category
November 16, 2022
Wild Tonic Jun is a cousin of traditional Kombucha because it is made with honey instead of cane sugar, resulting in a smoother, lighter finish and the natural intersection of function and flavor.
Whole Foods Market offers a look at ingredients, products and trends set to make an impact in the coming year
October 26, 2022
Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year.
FlavorSum ready to help translate next year’s top trends to new taste opportunities
October 20, 2022
FlavorSum is pleased to share part one of our two-part series on food and beverage predictions for 2023. In this article, FlavorSum showcases the trending consumer habits and market trends in store for 2023. In part two, FlavorSum will look at upcoming flavor and taste trends.
The summer-inspired brew is flavored with organic, cold-pressed blueberries and raspberries and infused with ice cold lemonade
April 20, 2022
Health-Ade, the makers of bubbly beverages that support a happy and healthy gut, announced a classic new flavor to their national offerings, Berry Lemonade Health-Ade Kombucha.
Omya is able to develop tailored products that meet both current market trends and customer need
August 11, 2021
At this year’s SupplySide West, mineral expert Omya will highlight a range of specialties from its US distribution portfolio, such as Berriotics™, DNA-certified botanical extracts; and a novel kombucha powder. With these offerings and its comprehensive formulation know-how, Omya is able to develop tailored products that meet both current market trends and customer needs.
KÖE Organic Kombucha breaks down barriers to entry for kombucha category
February 24, 2021
KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.