Creating product differentiation in crowded plant based category is now essential for new product success
July 19, 2023
One product maker who has cracked the code of exceptionality in the highly frenzied and increasingly crowded field of plant-based protein is Chi Foods, by Imlak’esh Organics, Inc. The makers of plant-based ground pork and pork chorizo analogs was co-founded by Tucker Garrison, and in this rapidly growing universe of plant-based meats, where alternate proteins are the star ingredients, Chi Foods is truly a unique player.
Three new snack options provide consumers with a source of protein in convenient formats
July 5, 2023
Dedicated to providing high-quality protein that helps consumers better themselves daily, these new snackable varieties combine BUILT™ protein and balanced macros with a playful experience across texture, flavor, consistency, size, and shape.
The brand’s savory snack bars are available nationwide in three flavors: Everything Bagel, White Cheddar and Smoky BBQ
June 7, 2023
Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.
New varieties include Eggo Vanilla Bean Grab & Go Waffles, Eggo Chocolatey Chip Banana Waffles and Eggo Berry Blast Mini Toast Waffles
April 26, 2023
The new innovations are inspired by fan-favorite flavors, from fruity faves to vanilla (and chocolatey)-flavored classics, including: Eggo® Vanilla Bean Grab & Go Waffles, Eggo® Chocolatey Chip Banana Waffles and Eggo® Berry Blast Mini Toast Waffles.
With more than 100,000 internet searches per month for “vegan recipes” and “vegetarian recipes”, it’s clear there is high demand for plant-based meals. The survey found that 52% of adults are vegan-curious and illustrated consumers’ desire for time-saving solutions to preparing plant-forward dishes. In fact, 56% of adults said they want shortcuts to plant-based meals.
Last year saw The NPD Group, Chicago, share two consumer insight studies with implications for prepared meals and entrees. In its June “Future of Dinner” report, NPD said at-home dinner consumption still remains higher than pre-pandemic levels.
IRI, 210 Analytics and Marriner Marketing joined forces to study meat department sales and trends. In an end-of-year review, 210 Analytics President Anne-Marie Roerink noted that department sales have increased more than $9 billion between 2018 and 2022. Moreover, sales reached a record high of $87.1 billion, up 5.8% from 2021 levels.
The NPD Group suggests reports that consumers still eat most meals at home. Meanwhile, they’re continuing to try plant-based or vegetable-forward options for reasons of health or interest in sustainability. Others follow specialty diets and welcome quick, easy options. Everyday eaters also crave more international tastes.
The new meat snack is made with premium ingredients and spices like garlic, peppers and pimento
March 28, 2023
This new innovation has been crafted to help consumers take their culinary game to the next level with flavors that are globally inspired and provide a slice of adventure to pizzas, paninis, tapas and more.
New product is made with ultra-sustainable Ponova™ Oil from climate-resilient pongamia trees
March 23, 2023
The Ponova™ oil in the Kona Bar, crafted by food and agriculture innovation company Terviva, might be a game-changer in the world of plant-based oils and regenerative farming.