Protein expanded into unexpected categories while sensory appeal and functional benefits continued to influence new product development. Here's what food and beverage product developers should take away from this year's Summer Fancy Food Show.
Bimbo Bakeries USA has outlined a multiyear reformulation strategy that will eliminate artificial colors, preservatives and emulsifiers across brands including Artesano, Oroweat, Sara Lee, Thomas' and Little Bites. The initiative highlights the growing industry focus on clean label innovation while maintaining nutrition and product quality.
JiMMYBAR! Functional Protein has launched Strawberry and Blueberry Lemon Creatine Collagen Protein Bars, which the company says are the first bars to combine creatine and collagen in a real-fruit, clean-label format. Designed to support both muscle and connective tissue health, the bars feature real fruit ingredients and expand the brand's functional nutrition portfolio.
PepsiCo Foods introduced Doritos Dinamita Simply NKD Chile Limón, a rolled tortilla chip that delivers chili-lime flavor without artificial dyes or flavors. The launch expands PepsiCo’s Simply NKD portfolio as the company continues to reformulate and innovate around consumer demand for recognizable snack formats with cleaner-label positioning.
LUMI Set was developed by Corbion’s formulation scientists to support the texture, stability, and application performance bakers depend on in water-based icings.
RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.
T. Hasegawa USA introduced HASEMILK, a powdered flavor technology designed to deliver the taste and texture of real milk without dairy ingredients. The ingredient aims to help manufacturers improve flavor performance in dairy-free and reduced-dairy applications while supporting clean-label and allergen-free formulations.
Earth’s Best is expanding beyond early childhood nutrition with a new snack line designed for kids ages 4 to 8, featuring organic, baked products with bold flavors. The launch reflects an opportunity for brands to meet evolving needs as children age out of toddler-focused offerings but still demand better-for-you options.
PIILK is launching direct-to-consumer in the US with a seven-ingredient, clean-label protein beverage powered by fermented yeast protein. The streamlined formulation and single-source protein approach signal ongoing opportunities for developers to simplify RTD protein systems while maintaining functionality and sensory appeal.
Death Wish Coffee Co. launched a Caramel Cold Brew Latte, adding a high-caffeine, clean-label option to its RTD lineup. The move highlights continued demand for indulgent yet better-for-you coffee flavors, offering developers insight into balancing taste, function and ingredient transparency.