Roxberry is expanding nationally with placement in Walmart’s Modern Soda aisle, introducing a kid-focused option to a category largely built for adults. The move highlights how better-for-you soda platforms are extending into family-friendly formats to meet unmet demand.
Developed with Fire Brands, AIRHEADS Soda translates the brand’s playful candy DNA into a ready-to-drink format. The launch highlights how confectionery brands are leveraging licensing to tap new consumption occasions and retail channels.
Jarritos is bringing its top-selling Mandarin flavor to market in a zero-calorie format after consumers in blind taste tests couldn’t tell it apart from the original. The rollout spans major national and Hispanic retailers, with additional expansion ahead.
Slice Soda’s new Root Beer delivers creamy, classic soda fountain taste with 30 calories, 3g of sugar and a functional blend of three biotics. Kroger locations are also expanding their Slice assortment with Grape and Cherry Cola.
The new flavor delivers prebiotic fiber, vitamins and minerals in a reduced-sugar formulation, extending functional fortification into the traditional cola segment
The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.
The partnership introduces tangy-sweet gummi candies and a zero-sugar beverage, combining bold flavors to appeal to Gen Z consumers and highlight cross-category brand innovation
The collaboration unites two brands known for their willingness to push creative boundaries and deliver unexpected flavor experiences, aligning with Gen Z's appetite for authentic, adventurous products.
This innovation includes 5g of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic taste of Pepsi, with the added functional ingredient of 3g of prebiotic fiber.
The result of a collaboration between the two brands, Mountain Dew Mango Rush was created to give Little Caesars' fans more of the fruit-forward flavor they crave, pairing with their favorite Little Caesars pizza.
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion.