New categories and genuine novelty flood retail shelves
January 27, 2020
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.
Debuting in the US in April 2020, Pepsi's newest innovation blends cola and coffee to give consumers an unexpected caffeine kick
December 13, 2019
Pepsi Café is not the brand's first time launching in the cola and coffee space. Pepsi was one of the first beverage brands to enter the category in 1996 with the launch of Pepsi Kona.
The Coca-Cola Company introduced several new innovations at the 2019 National Association of Convenience Stores Show
October 10, 2019
“Variety and choice are increasingly important to shoppers, and nowhere is that truer than in the convenience retail channel,” said James Ford, vp of Category strategic advisory, Coca-Cola North America.
The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.
Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the "holy grail" of menu options.
The new flavors mark the first time Pepsi has added a splash of real fruit juice to its cola
May 6, 2019
New Food & Beverage Products Video: Each of the three new additions offer fans a unique, individual flavor profile. Every sip of Pepsi Mango, Pepsi Berry and Pepsi Lime is unique and enhanced by a splash of real fruit juice.