New zero sugar varieties include Original, Cherry and Cream Soda
April 21, 2021
Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.
New beverage features melon flavor without the sugar
March 24, 2021
MTN DEW® is bringing fans a beverage with all-new MTN DEW FROST BITE™ Zero Sugar, available at Walmart. MTN DEW FROST BITE Zero Sugar is the alternative to the original, delivering the same bold charge and flavor now with zero sugar. The beverage features a graphic shark design and cool burst of melon flavor.
New variety is the brand's first new permanent flavored cola in five years
March 22, 2021
Pepsi announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The bright citrus and rich caramel notes of an ice-cold Pepsi create a cola base for the ripe, juicy flavors.
Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar bring together a Coca-Cola taste infused with Brazilian coffee
January 26, 2021
Coca-Cola® with Coffee recently made its debut. The innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee” – giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine.
Company to establish new operating units and global beverage category leads, supported by new platform services organization
August 31, 2020
The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.
The new labels attempt to convey a spirit of resilience that has emerged during the coronavirus crisis
June 18, 2020
Jones Soda Co., a premium craft soda maker known for its unconventional flavors and user-submitted label artwork, is turning its bottles into messages of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
Pineapple Orange is the first new Faygo flavor to make its way back onto shelves since Arctic Sun had its comeback nationwide in 2017
June 3, 2020
Faygo announced the return of popular flavor Pineapple Orange, which hasn’t been available in the Midwest for 15 years. The announcement is marked by a new campaign that aims to deliver the message of positivity and togetherness.
New categories and genuine novelty flood retail shelves
January 27, 2020
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.