With new flavors, the company hopes to capitalize on the growing popularity of craft sodas
March 7, 2018
Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.
Latest quality upgrade signifies throwback to craft beverage roots
August 21, 2017
The beverage is created through a mixture of the brand’s top-secret blend of spices, real cane sugar and water to create the signature A&W taste. This summer the last US restaurants pouring Root Beer made from a pre-mixed bag switched to mixing it fresh.
New recipe tastes like a Coke with zero sugar and zero calories
August 2, 2017
Since its 2005 introduction, Coca-Cola Zero™ has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its US introduction into the Coca-Cola® trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world.
Hersheypark plays host to brand’s permanent location
July 18, 2017
Every BBLz beverage combines a soft drink from Pepsi-Cola's portfolio, such as Pepsi®, Diet Pepsi®, Mountain Dew® and Mist Twst®, with ingredients including Hershey's confections.
Limited-edition packaging features lyrics from six rappers
July 13, 2017
The lyrics will appear on 16-ounce cans and 20-ounce bottles of Sprite and will be available for a limited time in convenience stores and other retail outlets nationwide.