Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing an individual approach to eating further into the spotlight
November 18, 2020
Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.
While other traditional dayparts have seen disruption due to US consumers spending more time at home during the public health crisis, dinner has held steady. NPD Group research suggests that what has changed about dinner involves consumers’ attitudes as they realign daily routines.
Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks
July 8, 2020
In April, during the height of the shelter-at-home orders, 37% of consumers told NPD they wanted to make sure they had sufficient snack foods on hand. They were well-stocked on salty snacks and frozen sweets more than other items.
2020 Food & Health Survey also tracks trends over past decade; recent diet trends, plant protein consumption and sustainability interest
June 29, 2020
If the COVID-19 pandemic has had big impacts on how you’re eating, shopping for food and thinking about food you’re far from alone. According to the International Food Information Council’s (IFIC) 2020 Food & Health Survey, 85% of Americans have made at least some change in the food they eat or how they prepare it because of the coronavirus pandemic.
Today's consumers are weighing taste adventure and convenience with new considerations related to what's better for me (diet and personal health) and better for the planet (ethics, sustainability).
More than half of US adults claim they really enjoy cooking (53%) and more than one-third consider the kitchen to be the most important room in the home (35%), according to Packaged Facts’ report, “Eating Trends: Cooking & Food Shopping” Officials note these percentages have risen compared to a decade ago.
Survey results reveal 80% of adults eat breakfast foods as a snack or for dinner
October 18, 2019
Survey results reveal 80% of adults eat breakfast foods as a snack or for breakfast-for-dinner, with more than 50% engaging in those behaviors once a month or more. And findings show nearly three-quarters of Americans state they feel happier or more energized on days when they snack on breakfast foods or enjoy them for dinner.
I’ve witnessed some impressive paradigm shifts in how consumers — and product developers — understand and use food and ingredients. The needless demonization of salt, fat, meat, and sugar has moved away from the focus of concern, with most Americans recognizing the idea of moderation and moving away from the guilt that preoccupied everyfood decision.