While the grade given to their personal diets has not significantly changed since Americans were last to examine their diets in 2013, there is improvement in the grade given to the average American diet—up 11 percentage points since 2013.
Purdue’s Consumer Food Insights Report reveals a gap between consumers’ nutrition goals and their actual eating habits, highlighting taste and affordability as key barriers
The survey-based report from Purdue University’s Center for Food Demand Analysis and Sustainability(CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources.
According to the survey, one in four Americans (24%) say that they or someone in their household has a food allergy (13%), intolerance (8%), and/or sensitivity (9%). Nuts were the most reported allergen, while dairy ranked highest among both intolerances and sensitivities.
A majority of individuals currently taking a GLP-1 for weight loss plan to continue for less than two more years, and 90% of those who had discontinued use were on the medication for less than one year.
Circana’s latest research spotlights shifting consumer priorities, from health-driven choices and adventurous flavors to online shopping and value-conscious behaviors
This comprehensive research reveals how evolving consumer priorities, a growing focus on health-conscious choices, and broader macroeconomic factors are transforming snacking behaviors.
Recent consumer research by product development group AMC Global and OpinionRoute, LLC reveals the evolving preferences of this rapidly growing group of medication users and how this presents both challenges and opportunities for food and beverage brands.
Conducted in partnership with Morning Consult, the study found that GLP-1 users are increasingly prioritizing high-protein, low-carb, and portion-controlled frozen foods, creating new opportunities for retailers and manufacturers to meet evolving consumer needs.
More than half of Americans named exercise (59%) and a balanced diet (58%) among the top three actions a person can take to be healthy, with 22% selecting each as the number one priority.
Circana research takes a comprehensive look at consumer snacking habits and patterns, in both retail and foodservice. Here, I want to focus on the three biggest takeaways we found on the retail side of snacking.