The brand expands its portfolio with three new candy offerings made with less sugar and no artificial ingredients. The launch reflects continued demand for better-for-you takes on nostalgic sweets.
AdvoCare introduced a Banana Taffy flavor of its Spark energy drink, blending a nostalgic candy profile with vitamins, amino acids and caffeine. The launch highlights how indulgent, familiar flavors continue to shape innovation in better-for-you energy formulations.
Trolli adds a Very Berry option to its Gummi Pop lineup, blending Berry Punch and Blue Raspberry flavors. The frozen treat builds on demand for sour, candy-inspired novelties in the freezer aisle.
The Twizzlers brand is launching a limited-edition Twizzlers Straws flavor inspired by the Dirty Soda trend, blending vanilla, lime and coconut notes. The product is designed to be used as both an edible straw for soda mix-ins and a sweet treat.
Shaquille O’Neal and The Hershey Company have debuted Shaq-A-Licious SLAMS, a new gummy candy offering a mix of crunchy and chewy textures. The interactive format encourages playful engagement while delivering fruit-forward and sour flavor combinations.
Sour Punch is doubling down on the pickle craze with its latest limited-edition All Pickle Straws, blending tangy dill flavor with the brand’s signature sour sugar coating. The online-exclusive launch follows fan buzz from its playful Pickle Roulette release.
NERDS is expanding its candy legacy with Juicy Gummy Clusters — double the size, packed with crunch, and filled with a juicy strawberry center. The launch also ushers in two limited-edition football season flavors: Cherry Lemonade Blitz and Berry Punch Rush.
Sour Patch Kids continues to bring excitement to the candy aisle with the latest Strips innovation, striking a balance of sour and sweet in an iconic, beloved format.
The iconic candy brand fuses sweet and spicy in its latest “swicy” creation, giving fans an exclusive first taste this fall before hitting shelves nationwide in January 2026
Available in a 5.8oz pack, each pack is a remix of five bold Skittles flavors—Mango, Watermelon, Strawberry, Raspberry, and Lemon—now coated in a tangy chili layer that adds a spicy twist.
Starting August 2025, Target, Walmart, Kroger, and other major retailers will carry BUBS’ signature foamy gummies—vegan, gelatin-free and already a TikTok sensation
TikTok videos of BUB's unique chewy-meets-marshmallow texture and playful oval and skull shapes generated billions of views, sparking demand among US candy lovers.