Conducted in partnership with Morning Consult, the study found that GLP-1 users are increasingly prioritizing high-protein, low-carb, and portion-controlled frozen foods, creating new opportunities for retailers and manufacturers to meet evolving consumer needs.
Circana’s 39th annual “Eating Patterns in America” report highlighted the growing year-over-year trend toward at-home dining, with 86% of eating occasions sourced from home.
These trends reflect a dynamic market where consumers are looking to their drinks to deliver bold experiences, comforting familiarity, health-conscious options, and functional benefits.
Vital Pursuit delivers the nutrients this consumer group needs with thoughtfully portioned products that offer at least 20g of protein, great taste, and options with vibrant vegetables.
Digital technologies loom large on the list—from the growing impact of artificial intelligence to the need for tech-enabled traceability across the food supply chain. What’s in our food also figures prominently.
New findings provide industry leaders with actionable insights to develop personalized products and services that support consumers’ sustainable lifestyle changes and long-term weight management success.
The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.
Replenza supports consumers, whether they are at the beginning of a GLP-1 journey or are well on the way. Replenza offers a comprehensive approach to supporting muscle recovery, digestive health, and skin elasticity, making it an essential companion for those on GLP-1 medications.
Whether consumers are using GLP-1 medications, transitioning off them, working toward natural weight management, or simply focused on maintaining a healthy lifestyle, these products are tailored to meet a variety of needs.