Nearly all consumers buy private label products when grocery shopping, according to a new study.
August 13, 2013
Some 83% of consumers indicated that they sometimes buy private label brands if the product is better or it offers a higher value than the national brand alternative.
Some 7% of consumers identify themselves as vegetarian; however, 36% indicate the use of meat alternatives.
August 12, 2013
Less than half of consumers who use meat alternatives are using the products in place of real meat, and 16% indicate using the products alongside meat offerings.