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Following a recent wave of US state bans, legacy brands need substitutes for their existing dyes, which are made with petroleum and linked to health issues, to natural alternatives that produce the same bright blue color consumers crave.

The long drink is a top selling category of alcohol in Finland, its roots dating back to the 1952 Summer Games in Helsinki and the creation of a revolutionary new liquor drink that was fast to serve.

Made with real fruit juice and live probiotics, it's packed with bold, vibrant flavor and free from refined sugar, stevia, and artificial ingredients.

The result of a collaboration between the two brands, Mountain Dew Mango Rush was created to give Little Caesars' fans more of the fruit-forward flavor they crave, pairing with their favorite Little Caesars pizza.

With 5% ABV, Captain Morgan Sliced Sweet vs. Heat is now available on shelves nationwide and wherever you can find Captain Morgan in a 12-count variety pack of 12oz cans.

Kerry’s Taste Charts map flavor performance into four tiers—Mainstream, Key, Up & Coming, and Emerging—based on consumer testing and proprietary data across categories like sweet, savory, citrus, dairy, salty snacks, and more. 

Blending fan-favorite flavors with Maison Perrier signature grand bubbles, Chic offers a refreshing twist on French sophistication—no spirits needed.

Explore the latest functional beverage innovations designed to support everything from gut health to muscle recovery, all in refreshing, flavorful drinks

Holla's vodkas are 7Xs distilled, gluten-free, non-GMO and vegan. Most of the company's flavored vodka ingredients come from craft and natural flavor providers. 

Mela is a provider of premium watermelon waters and participates in the rapidly growing plant-based functional hydration category while Calypso has ascended to the top of the lemonade category with its innovative line of flavored lemonades.