When looking at the rest of the world, the absence of additives and preservatives and low/no/reduced sugar drives the beverage category (whereas the U.S. market is driven more by natural claims). While there are some differences in which claims are more prevalent depending on region of the world, this focus on healthfulness truly is global.
Consumption of coffee in the global market increased in 2010, with the ready-to-drink (RTD) segment topping the list with notable increases in almost all popular brands.
A research team out of Spain has concluded that cocoa can act as a defense system for the body by interrupting the cell-signaling pathways involved in cell proliferation, a process which results in the formation of tumors.