PepsiCo Inc. will try to capture more growth in value and premium snacking segments this year, while boosting marketing behind its mainstream brands like Lays, Doritos, Cheetos and Tostitos, company executives said.
The American Beverage Assn. (ABA) recently took issue with a federal report arguing it failed to account for the overall health of energy beverage consumers. This followed controversy and concern over a rise in emergency room visits involving energy drinks.
George Lucas is (again) re-releasing his Star Wars saga, and as with the other launches (and relaunches) of the sci-fi series, licensed tie-ins abound. Brisk Iced Tea’s effort is largely marketing based. Described as “Yoda. Maul.
While LifeAID’s new beverage is focusing on one very specific target audience, one of the beverage category’s biggest successes of recent years is expanding its focus beyond beverages entirely.
On October 25, 2011, the White House First Lady Michelle Obama traveled to her Chicago hometown to discuss the need for healthy foods in underprivileged communities. The event took place at a local redesigned Walgreens store on the city’s Southside, in an area known as a “desert community.”