Beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, but was challenged by both economic and consumer trends that resulted in a 1.3% decline in 2011.
Pepsi is launching a reduced-calorie soda in Australia that uses stevia, the first time the beverage maker is using the natural sweetener in its namesake cola.
A new study published in the New England Journal of Medicine shows that adolescents who eliminated sugar-sweetened beverages for one year gained less weight than those who did not.
A launch from Starbucks would almost certainly boast a coffee extract, and Refreshers do not disappoint in that regard. The green coffee extract and real fruit juice provide a “natural boost of energy,” the company notes.
Wine in a box finally became a reality, so could wine in a can be too far behind? A European beverage can manufacturer has unveiled a “protected quality,” airtight and light-proof seal for wine in cans, promising a shelflife of 12 months.
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