Breakfast, Cereals & Bars

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Currently, the vast majority of the raisin industry spans nine raisin-producing countries, with world demand at 770,000 metric tons, and 45% of the world’s raisins grown in the U.S. 

Cereal bars provided a quick breakfast, and specific health claims proved popular in the last year, with kosher, whole grains and natural all playing key roles as well.

Major manufacturers in the breakfast cereal world have taken creative approaches to increase the eating occasions for cereal, driven by innovative advertising campaigns. Kellogg, for instance, has launched the Kellogg's Froot Loops Sweetened Multi-Grain Cereal in Grab 'N Go Cereal Packs, with each pack containing 90 calories.

Cereal bars are evolving into a portion-controlled snack that can be consumed at any time.

Recent launches of active energy products have specified the sports and activities for which they are aligned. 

Attendees of Prepared Foodsí R&D Seminar series learned there are a variety of ingredients for consumer products targeting weight management.

Brunch is becoming a meal with many opportunities and peaches appear on menus morning, noon and night.

According to Mintel’s report, “Tea and RTD Tea--U.S.--May 2007,” tea sales reached more than $3 billion in the U.S. alone, a growth of almost 30% since 2001. Tea, as an ingredient, has also been the nucleus of product innovation across food and beverage categories. 

Consumers may realize the importance of breakfast in their dietary habits, but that does not necessarily mean the cereal category is benefiting from that realization.

An important segment of the sports performance universe is recovery products, which help consumers replace important nutrients and support muscle recovery after exercise.