Like Air has partnered with Freestyle Snacks to launch Spicy Dill Pickle Puffcorn, building on its popular dill flavor with a fiery twist inspired by snacking pickles. The limited-edition drop, available online and via TikTok Shop, underscores both brands’ Shark Tank roots and focus on better-for-you, flavor-forward snacks.
PepsiCo Foods US is launching Doritos Protein chips with 10g of protein per ounce and a 17g single-serve format to follow. The formulation uses dairy-based protein and contains no artificial colors or flavors.
From taquitos and dumplings to protein-packed potatoes and indulgent vegetables, processors are leaning into shareable snacks and craveable comfort. Younger consumers and families are turning to frozen for global flavor, value and game-day-ready convenience.
Drake’s introduces Mochaccino Devil Dogs, blending cocoa and coffee notes in a café-inspired creme filling. The launch marks the first in a yearlong rotation of new flavors designed to drive limited-time excitement in the snack aisle.
Garden Veggie Snacks expands its lineup with Dill Pickle Ranch Puffs and Salt & Vinegar Straws. The launches combine assertive flavors, avocado oil and no artificial dyes to meet evolving expectations in children’s snacking.
Cedar’s Foods is introducing a Limited Batch Pineapple Jalapeño Hommus that pairs tropical sweetness with a spicy kick. The launch reflects continued interest in sweet-heat flavor profiles and limited-time offerings to drive trial in the refrigerated dips category.
Genius Gourmet is building momentum with its SKIPPY-inspired protein snacks as distribution expands across grocery and convenience channels. The lineup blends nostalgic peanut butter flavor with protein-forward formats designed to meet modern snacking needs without sacrificing taste.
OH SNAP! is expanding its refrigerated snack portfolio with Chil-lime Bites, pairing chili heat with a bright lime finish. The launch reflects growing demand for bold, globally inspired flavors and signals the brand’s push to energize the better-for-you snacking space.
Like Air has teamed up with Copper Cow Coffee to introduce a Vietnamese coffee–flavored puffcorn as a limited-edition online-exclusive. The collaboration highlights how co-branded flavor innovation and social commerce are shaping faster, consumer-led product development.
Innova Market Insights finds US snacking is being reshaped by health-driven priorities, blurred meal occasions and demand for bold, craveable formats. From protein-forward and gut-health snacks to smart mashups and frozen innovation, brands face growing pressure to balance wellness, comfort and indulgence.