Colorings

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Soy sauce is one of the oldest condiments and continues to grow in popularity. Its flavoring characteristics make it a versatile base for marinades and cooking sauces. 

The past 30 years have seen the market demand for food colorants changing in substantial ways, particularly regarding the choice between synthetic and natural colorants.

In everything from shopping carts and supplements to sports drinks and restaurant menus, today’s consumers are looking for plant-based foods and products that reflect their healthy lifestyles.

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status.

Effective January 1, 2020, Sethness Products Company Caramel Colors have been re-branded and are now being sold as SETHNESS ROQUETTE Caramel Colors - the same quality Caramel Colors with a new brand name.

Recent trends in the food industry have favored the use of naturally derived food colorants at the expense of synthetic food coloring ingredients. This has been welcomed by consumers and activists, but it has presented challenges to food manufacturers.

In the Innova Trends Survey 2019, 74% of global consumers agreed or strongly agreed that they loved to discover new flavors, while 57% thought it was important to consume foods and beverages that were good for their bodies.

The forecast comes from GNT Group, supplier of EXBERRY® Coloring Foods. Company experts say demand for Shades of Aqua will also be powered several trends—including by a quest for holistic wellbeing1; and demand for new and unique food & beverage experiences that will pop out when shared on social media.

With a selection of eye-catching vegan burgers, pastries and drinks on offer at stand 6C80, GNT will showcase how its EXBERRY® Coloring Foods help manufacturers align with modern trends such as clean label, plant-based, Instagrammability and organic.

The new EXBERRY® reds range includes shades such as “Vivid Red,” “Purple Plum,” “Veggie Red” and “Brilliant Pink,” made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes.