LEAF Brands LLC, Newport Beach, Calif., now offers a 100% naturally sweetened, zero calorie line extension of its popular Astro Pop® sodas.

During the past two years, more American consumers considered healthfulness when purchasing their foods and beverages.

Advantame is 20,000 times sweeter, gram per gram, than table sugar.

The analysis also shows that low calorie sweeteners do not cause weight gain.

The analysis shows consumers of frozen meals come a little closer to meeting Dietary Guidelines for Americans than consumers of quick service restaurant meals.

Hand-in-hand with hunger goes a lower intake of calories, vitamins and other nutrients, which puts this demographic at risk for a wide variety of ailments.

iTi Tropicals predicts that within five years, coconut water concentrate (CWC) -- as an ingredient -- could be as significant as pineapple juice concentrate.

The company claims the beverage has approximately 1/3 of the calories of the leading cooler.

Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well being.

iTi Tropicals, Inc. predicts that within five years, coconut water concentrate—as an ingredient–could be as significant as pineapple juice concentrate.