Product of the Day

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The brand’s new frosting tubes use natural colors and flavors while adding multivitamins. The format is designed to encourage creativity and easier handling for young consumers.

Death Wish Coffee Co. launched a Caramel Cold Brew Latte, adding a high-caffeine, clean-label option to its RTD lineup. The move highlights continued demand for indulgent yet better-for-you coffee flavors, offering developers insight into balancing taste, function and ingredient transparency.

TWIX is expanding its portfolio with TWIX Bits, a poppable format combining chocolate, caramel and cookie in a single bite. The launch reinforces the brand’s focus on “duality” across product and marketing. The brand is also partnering with LiAngelo Ball to support the rollout. For product developers, the move highlights how format innovation and cultural tie-ins can refresh legacy brands and drive engagement.

Kraft Mac & Cheese introduces Restaurant Edition, featuring upscale flavors like cacio e pepe and caramelized onion. The line targets consumers seeking affordable, restaurant-quality meals with quick preparation.

Trolli adds a Very Berry option to its Gummi Pop lineup, blending Berry Punch and Blue Raspberry flavors. The frozen treat builds on demand for sour, candy-inspired novelties in the freezer aisle.

Sargento expands into the lunch kit category with Mighty Bites, featuring natural meats, cheeses and branded snacks. The line aims to give families a higher-protein, more ingredient-conscious alternative to traditional options.

Individually wrapped 3oz cookies deliver fresh-baked texture in a convenient, shelf-stable format. The launch reflects growing demand for premiumization in everyday snack categories.

Tate’s Bake Shop expands its seasonal lineup with a new citrus-forward cookie and the return of a fruit-based variety. The launches reflect ongoing interest in tart-sweet profiles and freeze-dried inclusions in baked goods.

SunnyD Vodka Seltzer is turning its iconic “Purple Stuff” into a real product with a new limited-time launch. The nostalgic concept highlights how brands are leveraging cultural moments to drive RTD innovation and consumer engagement.

Tabañero is extending its hot sauce brand into BBQ with globally influenced flavors and reduced sugar formulations. The launch reflects demand for lighter profiles, heat variety and cleaner ingredient decks in the category.