Authentic/Ethnic

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Tem Toa debuts four chef-developed Thai entrées, including Pad Thai and green and red curries, starting April 5 at Target. The brand expands Deep Brands’ global frozen portfolio with restaurant-quality meals ready in minutes.

V&V Supremo Foods has purchased land in Jefferson, Wisc., paving the way for a new, state-of-the-art manufacturing facility. The expansion will boost production capacity, support sustainability goals, and create new jobs while strengthening the company’s national reach.

Maple Leaf Foods introduced Musafir, a South Asian–inspired brand featuring paneer, egg, chickpea and chicken options in easy formats like burgers, bites and nuggets. Each item showcases authentic masala blends and delivers double-digit protein in minutes from microwave or air fryer.

Tai Pei brings bold, wok-fried taste to the freezer aisle with its new single-serve Shrimp and Vegetable Chow Mein trays. Ready in minutes, the entrees deliver upgraded convenience and quality for consumers seeking authentic takeout-inspired meals.

Deep Indian Kitchen is rolling out its Momo Dumplings nationwide at Whole Foods Market, offering Butter Chicken, Chicken Tikka Masala and Veggie Masala flavors. The steamable bags deliver a quick, flavorful meal experience complete with traditional coriander chutney.

By blending consumer insight with culinary creativity, Ajinomoto transforms an emerging menu trend into an award-winning product. The result: a craveable, on-the-go snack that delivers comfort, texture, and cross-cultural flavor appeal.

Refined through years of testing and collaboration, Momofuku’s reimagined noodles balance culinary craft with consumer convenience. Expect bigger flavor, better texture and one bold new addition: Sesame Miso.

Kanzen Meal is rolling into Wegmans, Wakefern, Weis and Harris Teeter while debuting Spicy Dan Dan Noodles and Spaghetti Carbonara. The brand’s frozen meals deliver complete nutrition with up to 24g of protein, 10g of fiber and no added sugars.

Nissin’s new Geki lineup brings a novel wavy noodle shape and two heat-forward flavor profiles to the ramen category. The products are rolling out in five-packs at major retailers, targeting consumers seeking affordable spice and textural innovation.

Riviana Foods has added two new microwaveable Mahatma Ready to Heat rice varieties—Red Beans & Rice and Basmati—ready in 90 seconds. The launches reflect consumer demand for convenient, authentic-tasting options that align with global flavor trends.