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As the bakery category continues to evolve, product developers are presented with opportunities to leverage trends and acquisitions to create innovative baked goods that resonate with today's consumers.

The innovative product line combines Purely Elizabeth's Ancient Grain Granola with classic cookie recipes to create snackable clusters that have the flavor and crispy texture of a cookie.

Launched in 2022, the initiative fosters mentorship for cohort members with Whole Foods Market experts, provides tailored educational opportunities and gives participants the potential for direct financial support. 

Prepared Foods has selected six new food and beverage products introduced in January 2025. Vote to let us know which new product is your favorite!

Mixed-Up debuted its new flavor called the Vampiro — a lesser known but popular sangrita in Mexico, made with tequila, agave spirits, citrus, raspberry, salt, chili, and tomato juice. 

The Frollies name is a playful mash-up of "frozen fruity lollies" and is intended to evoke childlike wonder with its creamy, fruity, melt-in-your-mouth, sorbet-like textures and playful shapes. 

YoGos are made using creamy organic whole milk Greek yogurt, 4g of protein, real fruit (like strawberries and mango), hidden veggies (like squash and purple sweet potato), and gut-friendly probiotics. 

Extending the shelf life of bread enables bakeries to centralize inventory in warehouses allowing for broader customer reach and to increase efficiency through longer production runs.

“The Kemin team is excited to meet with IPPE attendees this year, as we share our value-added solutions designed to address challenges such as rising costs, food safety, and clean label demands,” said Courtney Schwartz, Marketing Director, Kemin Food Technologies–North America. 

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation.