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TRUFF, a brand known for its hot sauce with a unique blend of truffles and spice, announced its first-ever category expansion with the launch of TRUFF Pasta Sauce. Using the same flavor profile and design that catapulted TRUFF's Hot Sauce into social media communities, TRUFF's Pasta Sauce brings an elevated option to the rapidly growing $7B pasta sauce market.

A longtime leader in gluten free baking essentials, Bob’s Red Mill expanded its baking mix portfolio with four Grain Free Baking Mixes. Made with premium ingredients like organic coconut sugar and almond, coconut and cassava flours, these easy-to-use mixes are gluten free, paleo friendly and Non-GMO Project Verified, and they go from package to pan in just a few steps.

McCormick & Company Inc., a global leader in flavor, announced that it has signed a definitive agreement to acquire the parent company of Cholula Hot Sauce®, a premium hot sauce brand that delivers authentic Mexican flavor, from L Catterton, for $800 million in cash.  

Mars, Incorporated, a family-owned global pet food, veterinary care, confectionery, snacking and food business, and KIND, a healthy snacking leader, announced the next step in their strategic partnership, with Mars acquiring KIND North America.

Nexira is using FI Europe Connect to highlight several new ingredients including Thixogum™ G, a natural stabilizer for plant-based drinks.

Consumer demand for ready-to-cook plant-based meat alternatives is pushing brands to go beyond traditional freezer offerings into convenient, refrigerated products. Retail sales of plant-based meat alternatives reflect a shift happening in a dynamic category, as consumers bypass frozen products in favor of refrigerated ones. 

With a combination of sesame seeds, salt, poppy seeds, dried garlic and dried onion, SeaPak Everything Bagel Butterfly Shrimp is the latest introduction from the frozen seafood company.

Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.

M&M'S Sugar Cookie is officially available in stores and online at MMS.com. Created exclusively for the holiday season, M&M'S Sugar Cookie features a white chocolate, sugar cookie-flavored shell with a crispy center and can be an addition to seasonal traditions. 

Jeni's Splendid Ice Creams released its holiday flavors.