Candy

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The Twizzlers brand is launching a limited-edition Twizzlers Straws flavor inspired by the Dirty Soda trend, blending vanilla, lime and coconut notes. The product is designed to be used as both an edible straw for soda mix-ins and a sweet treat.

BonBon Swedish Candy Co. is entering the chocolate category with the launch of its first-ever Chocolate Wafer Bar. The move brings a staple of Swedish confectionery culture to US shelves, signaling how texture-driven formats are shaping the next wave of candy innovation.

Shaquille O’Neal and The Hershey Company have debuted Shaq-A-Licious SLAMS, a new gummy candy offering a mix of crunchy and chewy textures. The interactive format encourages playful engagement while delivering fruit-forward and sour flavor combinations.

Smood Sweets has launched Candy Dates, candy-coated California dates that merge indulgence with wellness. Backed by experienced CPG founders and investors, the brand hits Target this November with a playful, plant-based take on guilt-free candy.

Chocolove is reviving its festive Tree-Shaped Bites for the holidays, adding two new filled chocolates to the limited-time lineup. The treats feature premium ingredients, traceable cocoa and Rainforest Alliance certification, available online and at major retailers.

Barry Callebaut and NotCo AI have formed a first-of-its-kind partnership to infuse artificial intelligence into chocolate recipe development. The collaboration aims to speed innovation, strengthen supply resilience and deliver more tailored customer solutions.

California Natural Color products deliver bright, stable hues derived from natural sources, helping manufacturers achieve a clean label with both liquid and crystal formats available. 

Sour Punch is doubling down on the pickle craze with its latest limited-edition All Pickle Straws, blending tangy dill flavor with the brand’s signature sour sugar coating. The online-exclusive launch follows fan buzz from its playful Pickle Roulette release.

“It is flavor neutral and has enviable stability when exposed to heat, light and low pH conditions, and its recognizable ingredients appeal to customers as well,” says Phil Cook, Head of Strategic Marketing at Oterra. 

Colombina’s Bon Bon Bum has partnered with Tajín for a mashup that pairs fruit-filled lollipops with a chile-lime dip pouch. The 20-count packs are available online and at select retailers for $11.99.