Better for You

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Like so many areas of the functional foods and nutraceuticals space, supplements dominate for the delivery of heart health ingredients.

Bone and joint health still remains very niche, with product launch activity tracked by Innova Market Insights with either a bone health or joint health claim representing under 1% of all global food and beverage launches in 2014 and again in 2015.

It appears that consumers now accept that antioxidants, and products containing antioxidants are, indeed, better for you.

Weight management is at once a simple and a highly complex conundrum.

Dietary minerals function to regulate enzyme and hormone production, control blood sugar levels, and balance and improve absorption of other minerals, such as calcium.

Research into autoimmune diseases has supplied evidence to link diet with disease incidence or progression.

According to Infiniti Research Ltd.’s market research firm, TechNavio, the global sports nutrition product market is expected to grow by more than 8% until 2020.

Along with physical and cognitive activity, engaging with a healthy diet is a third modifiable lifestyle factor that has been linked to overall brain health and attenuated cognitive decline.

Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.

Plant-sourced ingredients, are becoming increasing popular because of their sustainability, versatility, and relatively low cost, as well as their well-deserved health halo.