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Impossible Foods’ plant-based beef and burgers are now NSF Certified for Sport — the first fresh or plant-based foods to receive the designation. The products deliver 19g of complete protein with less fat and no cholesterol, and will appear in NSF’s certified listings and app.

This strategic alliance combines AFS' expertise in market development and formulation with OleoLive’s proprietary and patented extraction technology to provide a premium, USA-based solution for brands seeking to capitalize on the growing demand for science-backed longevity and mobility ingredients.

Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.

GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.

The company's booth also will feature the popular PLT Experience Zone with a broad range of formulated samples in convenient formats such as gummies, powders, and ready-to-drink beverages. 

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

Nurri has expanded its ultra-filtered milk shake line at Costco with a new strawberry flavor, joining chocolate and vanilla less than a year after the brand first hit shelves. The 12-pack offers 30g of protein, just 1g of sugar and convenient aluminum packaging at a member price of $19.99.

Lifeway Foods has completed stage one of its four-part Waukesha expansion, doubling its fermentation tank capacity. The investment supports surging demand for kefir and continues the brand’s record-setting sales momentum.

Slice Soda’s new Root Beer delivers creamy, classic soda fountain taste with 30 calories, 3g of sugar and a functional blend of three biotics. Kroger locations are also expanding their Slice assortment with Grape and Cherry Cola.

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.