Better for You

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Lactalis USA’s new :ratio Pro-Fiber line combines 20g of protein, 10g of fiber and zero added sugar to support balanced nutrition and wellness trends. Available in four flavors, the functional yogurt-style snack aims to bridge fiber gaps in modern high-protein diets.

Kate Farms’ new High Protein Nutrition Shake is now available in select Walmart stores and online, providing 25g of plant-based protein per serving. The launch builds on the brand’s recent Kids Nutrition rollout, broadening access to clean, science-backed nutrition for all ages.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

Urban Farmer has acquired CAULIPOWER, bringing together two innovators in the better-for-you frozen pizza and dough market. The partnership combines advanced manufacturing with brand-driven innovation to expand nutritious, craveable options across North America.

As consumers seek mental wellness and sustainable nutrition, brands are turning to these versatile ingredients for their functional and sensory appeal.

Visitors to booth #3765 can explore the full spectrum of plant-based pigments and learn more about the company’s proprietary crystal color technology, designed to deliver high color strength with superior dispersibility and flowability in a variety of applications.

Founded by tech entrepreneur Anastasia Sartan, The Cycle brings women’s health into the functional beverage space with a science-backed, bioactive approach. The drink blends Omega-7 with herbs and adaptogens to reduce inflammation, balance hormones and support mood and energy.

Dymatize’s latest formulation delivers 5g of Creapure creatine per serving, designed to fuel muscle growth and high-intensity training. Priced for value and Informed Choice-certified, the product meets growing demand for trusted, performance-driven nutrition.

Uncle Matt’s Organic introduces Yerba Mate Energy Tea, brewed with organic yerba mate, lemon juice and green tea caffeine for 100mg of natural energy per serving. Sweetened with organic wildflower honey, the 52oz tea offers a smooth lift and clean-label appeal.