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WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.

BENEO’s inulin and oligofructose are obtained from chicory root via a gentle hot water extraction. This natural production process clearly distinguishes them from other fibers, which are made indigestible by chemical and enzymatic modifications. 

The new ready-to-blend frozen smoothie cups are available at Target stores nationwide for $3.99.

Product developers seeking to meet the needs of more active consumers are adopting new approaches to crafting products for sport and activity.

Cibo Vita prides itself on combining the most advanced nutrient protection system without jeopardizing the quality, taste, aroma, color or texture of its wholesome snacks.

Shoppers are increasingly ingredient-conscious and seek snack experiences that fit within evolving dietary preferences and personal goals.

The US yogurt category is already seeing high levels of low/no sugar development, with 20% of all launches in 2018 carrying such claims, up from just 4% in 2013.

The ingredient mix free from sugar alcohols and artificial ingredients, delivers a dose of clean protein and healthy fats for a quick pick me up or post workout refuel.

People still rely on the primal instinct of aroma to gauge food safety and quality. It's estimated that some 80% of flavor involves the sense of smell.

People typically associate fiber with "traditional" applications such as bread, nutrition bars or functional beverages. Yet most would be surprised to know that their favorite candies, ice cream, chocolates and other sweets also can be formulated with fiber for an extra nutritional boost.