Vitamins & Vitamin-like

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Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.

The Functional Chocolate Co. added Energy and Sleepy to its portfolio of chocolate bars.

Prinova, a worldwide provider of functional ingredients and manufacturer of nutrient premixes, creates an innovative online experience with the launch of its new website. 

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

“In Tune with Immune” is one of Innova Market Insights’ Top Ten Trends 2021. As this market research institute reports, six out of 10 consumers worldwide are looking for foods and beverages that support the immune system.

Whole Foods is now the second major retailer to sell the functional gum and mints following CVS Pharmacy, and the distribution deal will help bring clean, sugar-free, gluten-free, on-the-go energy and clarity to more people than ever.  

AIDP, Inc. announced findings of a recent bioavailability study on VegD3®, a vegan, organic form of vitamin D3. The study was completed in Ireland through the research and development business, AnaBio Technologies Ltd., together with University College Dublin in 2020. 

A recent study compared the bioavailability of a newly developed source of calcium, Omyaforte™ 100 from mineral producer Omya, with other frequently used calcium salts.  The results prove that Omyaforte™ not only contains a high percentage of elemental calcium, but is also extremely bioavailable, making it an excellent and reliable source of calcium.

Grummies is on a mission to get people to eat vitamins (or superfoods in this case) by any means necessary, including wild flavors. Founded by Nick Michlewicz and Colin Darretta, Grummies is a gummy brand made with real ingredients and real superfoods.