Immunity

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Focused on a holistic approach to optimal health, the Immunity+ Shots are centered around providing immune support plus additional functional benefits to boost energy, detoxification, metabolism, healing, and the body’s natural defense.

Cooking and eating at home more often has become the new normal for many consumers – so they stock their shelves with products that are quick and easy to prepare. 

AIDP, Inc. is pleased to announce an exclusive sales distribution agreement for Functional Fungi™ organic mushroom nutraceuticals. Functional Fungi offers a full line of certified organic, multi-patented mushroom powders produced in its US-based, large scale indoor growing, drying and manufacturing operation.

Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and creamers, announced the debut of the new World of Chobani Probiotics, a full portfolio of probiotic yogurts and drinks, kids pouches and shakes, and non-dairy functional beverages with immunity-supporting probiotics.

GT's COCOYO, from GT's Living Foods, debuted refreshed labels that bring a brighter and bolder label to the yogurt aisle. GT's COCOYO is crafted with raw young coconut meat and cultured to probiotic perfection, unlike the traditional yogurt category that is primarily based on dairy.

The potent mint flavor freshens breath while releasing the immune-benefiting properties of HK L-137, a probiotic originally discovered by Japanese immunologists researching health benefits of sushi and fermentation. Also known as Immuno-LP20®, HK L-137 has demonstrated in human clinical studies to benefit the immune system, respiratory health and overall quality of life.

For the past few years, we’ve noted in these pages that digestive health, and the probiotic bacteria and prebiotic fibers and starches that support it, would continue to be the hottest trends in “better for you” food and beverage development.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging.

Orgain launched Orgain Superfoods + Immunity Up! ™ nutrition powder in Honey Crisp Apple flavor at Costco clubs. The organic, immune-system-supporting powder offers 50 organic superfoods, including a hand-selected immunity blend featuring ingredients like apple cider vinegar, ashwagandha and reishi mushrooms, amla fruit, organic kale, chia, and blueberries, that work to support vitality and immunity.