Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and creamers, announced the debut of the new World of Chobani Probiotics, a full portfolio of probiotic yogurts and drinks, kids pouches and shakes, and non-dairy functional beverages with immunity-supporting probiotics. Chobani also added new items to the company's batch-made oat-based platform, including the vegan-friendly Chobani® Oat Zero Sugar1 with 0g of sugar and two new Chobani® Oat Coffee Creamers.
The new Chobani® Probiotic yogurts and yogurt drinks have a diverse blend of scientifically confirmed probiotic strains with multiple benefits for immune, digestive and gut health, bringing a proactive approach to a new generation of probiotic consumers. Today, consumers are looking for immunity-boosting products but very few understand what probiotics are. An estimated 60% of consumers say that supporting their immune system will continue to be important after COVID-192.
To meet this need, Chobani is introducing new Chobani® Probiotic yogurts and yogurt drinks and Little Chobani™ Probiotic pouches and shakes, elevating the perception and understanding of probiotics in a new way for adults and children. Perfect for at home, or on-the-go nourishment, this diverse blend of four scientifically confirmed proven probiotic strains includes LGG®, L. Acidophilus, Bifidus, and L. Casei.
Measured probiotics (supplements and yogurt) are a $1.38 billion category, but yogurt only represents 40% of the market. Yogurt and probiotics are a natural pair with live and active cultures unlike pill supplements. In 2020, the total yogurt category's US dollar sales have increased 4.4% year-to-date from a year-ago, while total Greek Yogurt dollar sales over the same period have jumped 8.1%4.
Like all Chobani products, Chobani® Probiotic yogurts, drinks, and pouches are made with only non-GMO ingredients and no artificial sweeteners, artificial preservatives, starches, or artificial flavors.
Chobani® Probiotic yogurt cups are available in Blueberry, Vanilla, Strawberry, and Peach at a suggested retail price of $1.49 per 5.3oz cup. Chobani® Probiotic yogurt-based drinks are available in Raspberry Acai, Blueberry Pomegranate, and Passion Orange Guava at a suggested retail price of $5.49 per 6-pack (each 4 fl oz).
Little Chobani™ Probiotic products are available in 4fl-oz drinks (6-pack) in Strawberry and Cookies & Cream. Little Chobani™ Probiotic 3.5oz pouches (4-pack) are available in Strawberry Banana, Mixed Berry, and Strawberry & Grape. Each is listed at a suggested retail price of $4.49 per pack.