Immunity

RSS

Weller’s launch of its first non-CBD product, Sparkling Immunity, is a sparkling elderberry product that delivers essential vitamins and minerals with refreshing flavor while providing core, daily immunity support for people on the go.

New consumer insights reveal that the COVID-19 pandemic has altered the way Americans are eating. Carbs are back, snacking is up and home cooks are experimenting with more partially plant-based, where meat or poultry may be blended with veggies, nuts or whole grains.

Understanding the movements influencing flavor and fragrance trends is critical to navigating changing demands and uncovering new opportunities. Representatives from Flavorchem and Orchidia Fragrances will present at the upcoming “Flavors and Fragrances 2020” conference, which like most tradeshows has now gone virtual. 

While prevention and wellness remain top concerns, the coronavirus pandemic has prompted US supplement consumers to change their diet and supplementation to boost immunity, according to a new survey.

PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.

Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

Chobani announced several new food and drink innovations that harness the power of good food with nutritional value. Innovations debuting at grocery and retail stores nationwide include Chobani Probiotic, refreshing and fruity plant-based beverages, and Chobani Complete, lactose-free Greek Yogurt food and drinks filled with protein and amino acids.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.