Immunity

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The events of the past few years have sealed cultured dairy in the minds of most consumers as the primary method for attaining a healthy gut microbiome.

The Clean Caffeine is sourced from yerba mate extract and green coffee beans and promises the gentle focused buzz of caffeine without the steep crash associated with more traditional sources.

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

The study was conducted symptomatic episodes compared to the same winter period the year before.  The study was conducted among healthy participants who had at least four common colds during the preceding 12 months and lasted 90 days.   

Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.

With the recent surge in attention to immunity, American consumers are now thinking of preventive health less in terms of reaching for “immune boosting” supplements and more about “immune resilience.” Incorporating botanicals into food products can aid significantly in maintaining the many and complex facets of immunity.

Botanical ingredients— especially herbs, spices, and rhizomes (ginger, turmeric, galangal) — can help play a big part in helping product developers create new foods and beverages that help the body protect itself against disease and dysfunction.

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).

When it comes to buying functional foods with prebiotics, product efficacy and proven claims are the most important consumer purchase motivators. This is according to a new global survey commissioned with 10,000 consumers in 10 countries by FMCG Gurus, a close strategic partner of BENEO.

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind.