New shakes and boosters developed to meet increased consumer demand for plant-based options
September 6, 2023
Herbalife, a health and wellness company and community, introduced Herbalife V, its latest science-based product line, to better support consumers seeking plant-based options to benefit overall health.
The new shakes are made with 30g of complete plant protein, and 28 immune supporting vitamins and minerals
August 30, 2023
Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein.
The events of the past few years have sealed cultured dairy in the minds of most consumers as the primary method for attaining a healthy gut microbiome.
The organic beverage contains ingredients that benefit brain-gut health
July 26, 2023
The Clean Caffeine is sourced from yerba mate extract and green coffee beans and promises the gentle focused buzz of caffeine without the steep crash associated with more traditional sources.
Customized high-protein, high-fiber, low-calorie smoothie mix to deliver vitamins, minerals and antioxidants
July 19, 2023
Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.
AIDP announces a new published study for PureMune®, the patented
beta-glucan from Immudyne Nutritional
July 12, 2023
The study was conducted symptomatic episodes compared to the same winter period the year before. The study was conducted among healthy participants who had at least four common colds during the preceding 12 months and lasted 90 days.
According to recent Innova Market Insights study, consumers of all ages and income levels prioritize health over affordability
July 11, 2023
Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.
With the recent surge in attention to immunity, American consumers are now thinking of preventive health less in terms of reaching for “immune boosting” supplements and more about “immune resilience.” Incorporating botanicals into food products can aid significantly in maintaining the many and complex facets of immunity.
Botanical ingredients— especially herbs, spices, and rhizomes (ginger, turmeric, galangal) — can help play a big part in helping product developers create new foods and beverages that help the body protect itself against disease and dysfunction.
A third of US vitamin users have increased their intake since the start of the pandemic
May 17, 2023
According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).