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Home » Topics » Functional Benefits » Sports & Energy

Sports & Energy
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PowerBar_2016_900

PowerBar Introduces New Food for Athletes

New bars, shakes and energy food meets evolving nutrition needs
April 15, 2016
A redesigned website will also accompany a new digital campaign, event activations, and athlete sponsorships.
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PLT_Health_0416_900

PLT Health Solutions: Innovation Partner

PLT Health Solutions introduces PLTNEXT Global Search for Innovation
April 13, 2016
PLT Health Solutions, Inc. introduces the “PLTNext Global Search for Innovation” to connect PLT with ingredient and technology innovators to assist in product development and commercialization.
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Food Industry News

Valley High Mining Company to Acquire Gear Sports Nutrition

Valley High has completed its due diligence and has decided to enter into the multi-billion dollar nutraceutical industry
April 13, 2016
In moving forward with corporate restructure and the plan to enter the company into a different sector, Valley High has completed its due diligence and has decided to enter into the multi-billion dollar nutraceutical industry with a letter of intent to acquire GEAR Sports Nutrition Inc. GEAR is an already established brand with nationwide distribution and a large social media following.
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PickleJuiceShot_900.jpg

100% Natural Extra Strength Pickle Juice Shot

New, all-natural shot provides endurance athletes with portable sports drink to relieve muscle cramps fast and stay hydrated
April 7, 2016
In addition to being sugar and caffeine free, its small, portable size makes the shot well-suited for on-the-go endurance athletes.
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PureProteinCrunch_900.jpg

Pure Protein Crunch

Each single-serve pouch of Pure Protein Crunch contains 10 grams of protein in bite-sized, crunchy crisps
March 24, 2016
Pure Protein Crunch is available in two flavors – double chocolate and peanut butter – and each bite-sized serving contains 5 grams of sugar and 160 calories or less.
Read More
PowerfulYogurt_900

Powerful Yogurt Unveils Two Protein-Packed Product Lines

Company announces Powerful Yogurt Protein Bars and Powerful Yogurt PLUS+ as part of expanded offerings for athletes and the active lifestyle
March 24, 2016
The bars are gluten free, Kosher and contain non-GMO ingredients.
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Glukos_900.jpg

GLUKOS Protein Bars, Powders

Whey protein isolate bars and powders use glucose for rapid delivery and quick recovery
March 17, 2016
GLUKOS protein is unlike plant-based proteins, because it uses the whey protein isolate that incorporates more of the essential amino acids for optimal muscle recovery
Read More

Supplement Innovators Eye New Demographics

Initiatives in the dietary supplements sector have increasingly moved toward targeting specific consumer groups with benefit-oriented solutions
March 15, 2016
In addition to optimizing health via diet, consumers are increasingly using supplements for areas of their lives perceived to need additional support.
Read More
Athletes in events requiring heavy work of more than 90 minutes have reported benefits from a pre-competition diet where 70% of the calories come from carbohydrate

Pairing Energy Sources to Athletic Pursuits

Energy needs for the long haul are different, whether for a marathoner or a two-job/three-kids/weekend bike warrior
Jeff Berger is founder of JMB Communications
Jeff Berger
February 15, 2016

The night before the world-renowned Patriots’ Day Run (aka, “Boston Marathon”), the thousands of marathoners who convene in Boston typically prime themselves by “carbo-loading.”


Read More
Medifast_Nutrition_900.jpg

Medifast Introduces Sports Nutrition Product Line

New product line features protein bars and ready-to-drink shakes for athletes and active consumers
February 5, 2016
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