Functional New Products

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Celsius Hydration is formulated with a blend of magnesium, potassium and sodium, making it a great addition to fitness and daily routines.

The new AN Performance line features hydration, pre-workout, non-stimulant and whey protein powders co-branded with Chiquita combiine cutting-edge nutritional benefits with Chiquita’s beloved flavors. 

Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.

The new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling.

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning.

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation. 

Bumpin Blends was created in 2019 by Lisa Mastela, a registered dietitian, while on maternity leave searching for a fast, mess-free way to make superfood smoothies at home. 

Crafted with nuts and seeds and packed with 13–14g of protein per serving, Magic Spoon Protein Granola fuels mornings and snack time, keeping consumers satisfied and energized.

Koia Elite launched in the functional beverage set of Whole Foods Markets nationwide in 12oz bottles in two classic flavors: Vanilla and Chocolate. 

Moosa’s all-natural fruit blends are packed with energy, vitamins, and antioxidants. With no preservatives, added sugars, herbs, caffeine, or additives, it's created using regenerative farming practices that restores soil health and promotes biodiversity