Functional New Products

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True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.

GoodVice launched in three flavors, delivering 15g grass-fed milk protein and 10g prebiotic oat fiber per serving. Powered by clinically studied one.bio 01, the beverage targets digestion, energy and metabolic balance.

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Arden’s Garden introduces Sea Moss Energy, a 2oz shot blending St Lucia sea moss gel with pineapple, passion fruit, lemon and green tea. The 106mg caffeine boost is launching in more than 1,450 Publix stores as the brand builds on demand for functional wellness beverages.

Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.

Culture Pop has teamed with artist Noah Kahan to release a limited-edition Sparkling Black Cherry soda supporting The Busyhead Project. The collaboration blends clean-label, functional soda with cause-driven branding, highlighting how partnerships can connect product launches with purpose.

Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

JUNKLESS is expanding its protein bar lineup with Peanut Butter Chocolate Brownie, pairing candy-bar indulgence with a functional nutrition profile. The launch reflects rising consumer interest in protein- and fiber-forward snacks that fit modern eating habits.