Functional New Products

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Nurri has expanded its ultra-filtered milk shake line at Costco with a new strawberry flavor, joining chocolate and vanilla less than a year after the brand first hit shelves. The 12-pack offers 30g of protein, just 1g of sugar and convenient aluminum packaging at a member price of $19.99.

Slice Soda’s new Root Beer delivers creamy, classic soda fountain taste with 30 calories, 3g of sugar and a functional blend of three biotics. Kroger locations are also expanding their Slice assortment with Grape and Cherry Cola.

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost. 

CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.

The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.

Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery. 

By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families.

More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.

The shake packs 30g of protein per serving to help fuel wellness goals and features 10g of collagen peptides to support hair, skin, nail, bone and joint health.