Functional New Products

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Arctic Pur has introduced low-sugar freezer pops formulated with real ginger and lemon for digestive and immune support. The launch reflects continued demand for clean-label, function-forward products in convenient, portable formats.

Syren Spreads debuts a spoonable chocolate supplement made with Tremella, astragalus, gotu kola and bamboo silica to support skin hydration and radiance. The silky, vegan formula delivers 2,400mg of adaptogens per serving, offering an indulgent, sensory-first approach to beauty from within.

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

RXBAR introduced Protein Energy Bites, a minimally formulated snack designed for consumers seeking small, nutrient-dense options without added sugars. The bites offer 8–10 grams of protein per serving and come in two flavors, rolling out to select retailers now and nationwide in December.

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Lactalis USA’s new :ratio Pro-Fiber line combines 20g of protein, 10g of fiber and zero added sugar to support balanced nutrition and wellness trends. Available in four flavors, the functional yogurt-style snack aims to bridge fiber gaps in modern high-protein diets.

Kate Farms’ new High Protein Nutrition Shake is now available in select Walmart stores and online, providing 25g of plant-based protein per serving. The launch builds on the brand’s recent Kids Nutrition rollout, broadening access to clean, science-backed nutrition for all ages.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.