Functional New Products

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The rollout adds four targeted supplements to Sprouts shelves, including lactation and hormonal support products. For product developers, the move signals growing demand for clinically positioned women’s health solutions in mainstream natural retail.

Each bite delivers up to 2g of fiber and 1 billion live probiotics in a familiar chocolate format. For product developers, the launch highlights how functional benefits can be built into indulgent categories consumers already enjoy regularly.

KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.

Jel Sert expands its Pure Kick lineup with alkaline drink sticks designed to enhance everyday hydration. The single-serve mixes raise water pH while offering light flavor and on-the-go convenience.

Suja Organic is launching Watermelon Love juice and a Digestion Goldenberry wellness shot to grow its functional beverage portfolio. Both products highlight probiotics, organic ingredients and emerging flavor trends

Javvy Coffee is expanding its protein lineup with Clear Protein Refreshers, combining protein, caffeine and electrolytes in a lighter format. The new offering delivers functional benefits without artificial ingredients or added sugar

Vital Proteins introduces a collagen-infused sparkling water designed to support skin health, immunity and daily hydration. The launch reflects growing demand for convenient, functional formats beyond traditional supplements.

Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.

Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.

Jumex’s Hydrolit +Advance has been named a 2026 Product of the Year USA winner in the Hydration category, based on votes from 40,000 American shoppers. The beverage combines electrolytes, B vitamins, choline and natural caffeine to target the growing functional hydration market.