Functional New Products

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Available starting Feb. 1, Hoist is a balance of electrolytes, carbohydrates and water for rapid hydration, the company says. 

The Chase team started with the logo, using a bold, sans-serif font and making the custom “Q” slightly larger. Design exploration revealed that the original signature letter “E,” designed as 3 floating bars to signify energy and movement, was the most memorable component, so it was adapted to work with the other letters.

THRIVE BITES contain no preservatives, no fillers, and no added hormones or antibiotics. Just whole muscle beef brisket in three flavors: Black Pepper & Sea Salt, Savory Garlic and Sweet & Spicy. 

Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”

Like Nutiva’s unflavored Organic MCT Powder, the three new Organic MCT Powders serve as creamy alternatives to traditional MCT oil and are gentler on the digestive system.

The Lean Body® Ready-to-Drink Protein Shake comes in 17-ounce resealable environmentally-friendly Tetra Pak cartons that "Protect What's Good.™"

According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American.

The company has also added to its lineup of popular breakfast items with four new Morning Bowls that are a good source of protein and packed with flavor.

IQ BAR, a health bar, launched in 2017 and in 2018 became a crowd-funded bar company, selling $90,000 worth of product.