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A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.

Researchers at the University of California-Davis have developed a genetically modified wheat strain that reduces harmful gluten epitopes, potentially making wheat safer for those with celiac disease while maintaining its baking quality. Supported by a grant from the Celiac Disease Foundation, this breakthrough paves the way for future wheat varieties that could lower the risk of celiac disease and improve gluten-free food options.

How does the nation’s largest refrigerated foods processor mine the relationship between culinary inspiration and R&D innovation? Prepared Foods talks trends and tastes with Reser’s Fine Foods executives Chef Sean Dwigans, Culinary Business Development Manager; and Chef Todd Ketterman,  Culinary Manager.

Discover the hottest trends in natural products from Newtopia Now 2024, where botanical innovations, functional mushrooms, and sustainable ingredients took center stage in Denver’s dynamic new expo.

The bakery category is heating up with innovative new products, from bold-flavored crackers and snackable sweets to artisan breads and convenient baking mixes. These latest launches cater to evolving consumer preferences, offering everything from upcycled ingredients and global inspirations to easy, time-saving solutions.

With this year's report, McCormick unveils its 2025 Flavor of the Year: Aji Amarillo, a pepper native to South America featuring fruity, tropical notes with moderate heat. McCormick is offering a taste of this standout flavor with their new Aji Amarillo Seasoning, available for a limited time online beginning early February.

Dairy foods contain specific nutrients that support immunity and the microbiome.

As the bakery category continues to evolve, product developers are presented with opportunities to leverage trends and acquisitions to create innovative baked goods that resonate with today's consumers.

This article examines current and emerging trends in flavors and colors snack and bakery products.

Prepared Foods has selected six new food and beverage products introduced in January 2025. Vote to let us know which new product is your favorite!