Drinks

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Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Kate Farms’ new High Protein Nutrition Shake is now available in select Walmart stores and online, providing 25g of plant-based protein per serving. The launch builds on the brand’s recent Kids Nutrition rollout, broadening access to clean, science-backed nutrition for all ages.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

Founded by tech entrepreneur Anastasia Sartan, The Cycle brings women’s health into the functional beverage space with a science-backed, bioactive approach. The drink blends Omega-7 with herbs and adaptogens to reduce inflammation, balance hormones and support mood and energy.

The reimagined ‘80s soda brand adds a better-for-you Shirley Temple, featuring pre-, pro-, and postbiotics for digestive health. With only 35 calories and 4g of sugar, Slice blends nostalgia with wellness in every can.

Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.

Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.