Functional Benefits

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“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.

Launching in the first quarter of 2022, Jones Nootropics will initially be available in two flavors: Tyson’s Punch and Tiger’s Blood. Both feature fruity, crisp, and flavor-forward taste profiles that are complements to the functional nootropic experience.

Kate Farms,® a company that aims to bring plant-based nutrition into healthcare, launched newest shake, Glucose Support 1.2. The plant-based, organic nutrition shake is designed to help manage blood sugar as part of a balanced diet.

With the mission to deliver high-quality snacks to the masses, Feastables' first launch is the MrBeast Bar, a gluten-free chocolate bar that starts with four simple ingredients, including organic cocoa. 

Monterey Mushrooms will soon launch organic full spectrum and Mycelium Plus mushroom powders for use as ingredients by food and supplement manufacturers. This nutraceutical product line is an extension of Monterey Mushrooms’ all-natural Just Mushrooms® Vitamin D2 powder line, which it’s produced for more than 10 years.

Positive effects also were observed for pre-treatment with rosemary extract, which decreased MMP-1 secretion and increased pro-collagen secretion to basal levels.

FrieslandCampina Ingredients released a new report revealing five trends and developments set to drive the evolution of the food, drinks and supplement industries in 2022. The report, “Shaping the future of nutrition,” offers expert insight into the latest market and consumer research to help brands pinpoint areas for innovation and NPD in the active, performance and medical nutrition markets.

The new Probiotic+ Gummies come at a time when gut and immune health are top-of-mind.