Functional Benefits

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The new 12oz formula touts 120mg of natural caffeine from green tea extract and green coffee. ZOA is the only healthy energy drink that combines turmeric and camu camu, which includes 80% of the daily value of vitamin C.

According to a 2020 Probiotic Survey by the FMCG Gurus research arm of M&R Insights Ltd., the number of consumers in North American stating that they purchased probiotic products in the 12-month pre-Pandemic period between 2018 and 2020 rose from 45% to 61%.

Expect immunity to be a long-term topic and trend, as people of all ages are mindful of shoring up physical and mental health.

Health-Ade, the makers of bubbly beverages that support a happy and healthy gut, announced a classic new flavor to their national offerings, Berry Lemonade Health-Ade Kombucha.

Nouri brings the first immunobiotic beverage to the US market with the launch of Inner Immune, a functional beverage that delivers Immuno-LP20, prebiotics, l-glutamine, daily vitamins and minerals to support gut health and the immune system.

Som Sleep targets nutrition to support the body's own natural sleep-regulating cycle, relaxes the mind, and prepares the brain to transition smoothly from wake to sleep.

Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

As science continues to evolve in the understanding of human health, new pathways emerge that are positively affected by botanicals. Ancient traditional applications of herbs, roots, rhizomes, bark, spices, and seeds—as well as fruits and vegetables—are gaining support daily in labs around the world.

The new functional beverage is made with brain-boosting super nootropics, and is sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.

Benefiting from its refreshing character and better-for-you positioning, citrus-based flavors are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. More complex and exciting citrus flavor profiles will continue to evolve as new products embrace in-demand flavors with exotic flavors yuzu, key lime, and blood orange growing in launches.